When my clients at Farm Bureau Financial Services held a contest for employees to come up with a script for a web video, they found a creative mind in the IT department. And, they ended up with multiple great scripts that they immediately wanted to produce.
Web ads were uncharted territory for them so they hired me to help them get their scripts finessed and produced for use as Facebook ads and YouTube pre-rolls, among other things. This has led to an ongoing project produced and directed by Share This Media. The response to the videos has been overwhelming and the process has been a blast for all of us.
I love seeing clients getting ROI for stepping outside their comfort zone to create something they’re passionate and excited about. And I love being the one who helps them make sense of the unknown.
Produced and directed by Share This Media for Farm Bureau Financial Services.
Produced and directed by Share This Media for Farm Bureau Financial Services.
Produced and directed by Share This Media for Farm Bureau Financial Services.
Produced and directed by Share This Media for Farm Bureau Financial Services.
Produced and directed by Share This Media for Farm Bureau Financial Services.
Produced and directed by Share This Media for Farm Bureau Financial Services.
This video was a fun project I conceived quickly when my clients decided late in the game that they wanted to do something different to announce their next sales incentive trip. What started as a small idea brought up in a meeting turned into this entertaining, hint-filled introduction to the big announcement. Written, directed and produced by Share This Media.
The envelope contains the top secret location of the 2020 incentive trip and it MUST reach Mr. Stice’s desk before he departs to make the announcement at the big meeting. Can our employee get it to him in time and without anyone finding out?
I created this video for the Kickstarter campaign of Comic Boox Box.
It's aimed at comic book collectors and was a fun collaboration with Comic Boox Box inventors Chris and Kelly Roberts.
Written, directed, produced and posted by Share This Media. Graphics created by Chris Roberts of Dead Clown Art. Music and sound effects courtesy of Pond 5.
I worked closely with Chris and Kelly to come up with the kind of video that would have a fresh take on the usual “problem-to-solution” concept and speak directly to their target audience…comic book lovers.
Since its inception, I've felt pretty strongly in favor of Des Moines' own Market Day event. The "pop-up indie craft, vintage and thrift market" provides shoppers with access to some of Iowa's best handcrafted goods and, whether you've got money to buy art or not, it's always a good time.
That's why, when I needed a creative project to do, I offered my video-making services to the proprietors of Market Day. They indulged my need to do my own making and we created a series of web videos designed to bring in new shoppers and give the uninitiated a better idea of just what exactly Market Day is.
This was another one-man-band project for me, meaning concept, writing, prep, shooting, editing and additional what-not were all hats I wore on this. The only hat I passed off was the composer hat. Tony Bohnenkamp at The Sonic Factorycreated the catchy tune for the first video in the series. The other two are scored with songs by Poison Control Center, also supporters of Market Day and generous song use permission givers.
Hooray, it's Market Day season! All the artists are getting ready and you should too.
Join us at The Kirkwood in Des Moines, Iowa for Market Day - Des Moines' own pop up arts market.
We'll be there on select Saturdays during the Downtown Farmer's Market and at our annual Black Friday event on the Friday after Thanksgiving.
Shop Local. Support Your Artists. Come See Us at Market Day.
Thanks to Poison Control Center for the excellent tunage. The song is Walls of City Hall from their Sad Sour Future album and can be found on iTunes.
In case you've ever wondered, this is how you see Market Day. We compiled Vine videos uploaded from Market Day to find out just how the world sees Des Moines' best pop-up, buy local arts market.
But don't let the Vine videos tell the whole story. Get to the next Market Day and see for yourself.
Go to http://www.marketdayiowa.com/ to find out when and where the next event is and which artists will be there. And then, make your own Vine video.
Huge thanks to Poison Control Center for giving us permission to use their song "Underground Bed" for this compilation. You can download it here: https://itunes.apple.com/us/album/und...
In the Summer of 2011, Robb Spearman of RE/MAX Real Estate Concepts approached me because he wanted to create some short, targeted recruiting videos for use on the web. He had seen other web videos I had created and wanted to put my style, energy and voice to work for him.
With Robb's input, I created a concept for a series of 2-3 minute videos, each with a single message highlighting something great about being an agent with RE/MAX Real Estate Concepts.
These are the final four pieces produced for the ReThink, Think RE/MAX recruiting series. Written, directed, produced and edited by (and starring) Kathy of Share This Media.
Agents, check out http://joinremax.com and http://agentcarelibrary.com
A RE/MAX superfan (and disenchanted, Kool-Aid™ drinking, real estate agent for ??? R**lty), has "snuck" into a RE/MAX Real Estate Concepts office to discover why being a RE/MAX Real Estate Concepts agent is so great. (And because it's just really awesome to be there.)
Like her, most agents think RE/MAX Real Estate Concepts agents don't get much brand exposure, but 10 million leads from http://remax.comtell another story. See what else she finds out about RE/MAX's very powerful brand.
Agents, check out http://joinremax.com and http://agentcarelibrary.com
A RE/MAX superfan (and disenchanted, Kool-Aid™ drinking, real estate agent for ****** R**lty), has "snuck" into another RE/MAX Real Estate Concepts office to get a second look at why being a RE/MAX Real Estate Concepts agent is so great. (And because it's really awesome to just be there.)
Like her, most agents think RE/MAX Real Estate Concepts agents have to come in with a lot of experience because they don't get much training and are just sent out on their own to fend for themselves. But with access to more than 1000 videos, a 100 day boot camp and software training online at RE/MAX University, as well as access to the *exclusive* Tom Ferry Sales Power for RE/MAX training course, not being a RE/MAX Real Estate Concepts agent is what will leave you out in the world to sink or swim.
Agents, check out http://joinremax.com and http://agentcarelibrary.com!
A RE/MAX superfan (and disenchanted, Kool-Aid™ drinking, real estate agent for ****** R**lty), has "snuck" into yet another RE/MAX Real Estate Concepts office to discover even more reasons why being a RE/MAX Real Estate Concepts agent is so great. (And because it's just so awesome to be there.)
Like a lot of agents, she thought she couldn't afford to be a RE/MAX Real Estate Concepts agent.
What she didn't know is that RE/MAX has a High Commission Concept and, to start, RE/MAX Real Estate Concepts RAPP Plus Compensation Plan is based on a 70/30 split over a 12 month term.
Then, and here's where RE/MAX Real Estate Concepts is different, after an agent has earned $47,200 in Gross Commission Income or about 1,325,000 in volume during the 12 month term they are paid at 95% on every transaction that closes before the end of the 12 month term.
The high commission, matched with the brand, training, support and service an agent gets with RE/MAX Real Estate Concepts means, in reality, she probably can't afford NOT to be a RE/MAX Real Estate Concepts agent.
Agents, check out http://joinremax.com and http://agentcarelibrary.com
A RE/MAX superfan (and disenchanted, Kool-Aid™ drinking, real estate agent for ****** R**lty), has "snuck" into the RE/MAX Real Estate Concepts office, in Altoona, to discover even more reasons why being a RE/MAX Real Estate Concepts agent is so great. (And because it's just really awesome to be there.)
She always thought that RE/MAX Real Estate Concepts agents had to pay fees but never really got any return on their investment, until she discovered that at RE/MAX Real Estate Concepts, the Big 9 Approach to lead generation gets every agent more leads than at any other real estate firm and those leads are referral fee free.
Like a lot of other agents, she was not expecting to see that RE/MAX Real Estate Concepts agents always get featured listings on top real estate sites that include prime placement, more property photos and contact information. And they aren't charged referral fees for any of the leads they get.
What aren't you getting where you are right now? Compare your listings to RE/MAX Real Estate Concepts listings at the following sites.
These videos were created as part of a web SEO project for Fair Courts For US (based in Iowa) as a last minute push to get their election message out. They were used in conjunction with a strategic, pay-per-click campaign implemented a week before election day.
Because of this SEO campaign, the organization's Facebook "Likes" increased by 700% in a week, their site traffic increased by 400% and the videos amassed nearly 1000 views in just a few days.
Kathy acted as project coordinator as well as video producer on this project.
Written, shot and edited by Kathy.
Written and edited by Kathy.
Graphics created and edited by Kathy.
This piece was a little something I did for fun when my husband and I were both challenged to do the Ice Bucket Challenge in 2014.
We were both issued a challenge, which we accepted. But, because we're contrary, we did it our own way.
Charities we believe also do very important work and could benefit from increased awareness are:
Big Brothers Big Sisters of Central Iowa
Youth Emergency Services and Shelter
We challenge you to always consider the needs of other and remain generous with your time and resources, even when no one else is watching.
In the spring of 2011, I was one of 50 finalists (chosen from more than 74,000 applicants worldwide) to be Charlie Sheen's social media intern for the summer.
The process involved several eliminations to whittle down applicants, and I managed to hold on to the bitter end by keeping the attention of the people at Internships.com, who were overseeing the competition.
After two simple, preliminary rounds, my Round 3 submission was to be a two-minute video answer to one of three interview questions. Because I’m a video producer and I wanted to make a good impression for the sake of proving I was a worthy choice (and that excellent productions can come from Iowa), I decided to make a video they couldn't refuse for the next step in the process. I also felt obligated to continue after learning that all my very-successful-at-social-media friends who were also participating had not made it through to this round. I knew I was now their only hope for getting on the inside.
It worked. After a long delay, I received an email congratulating me for becoming a finalist. They had narrowed the pool to just 50 applicants. That's when the fun started. I ended up getting some local media coverage, which was picked up nationally and turned into a week of radio and blogger interviews.
There was yet another long delay before an intern was finally chosen (reportedly by Sheen himself after viewing the 50 videos) at the beginning of July. I wasn't chosen, but I did end up with a good story to tell and got to avoid the nightmare that was Charlie Sheen in 2011.
The moral of this story is that it doesn't take Hollywood to make a web video people will watch and share. It just takes me and a little bit of tiger (house cat) blood.
My submission video for Charlie Sheen's #TigerBloodIntern competition. This video earned her a place among only 50 finalists, out of 74,000 applicants overall.
I had a little more fun with the #TigerBloodIntern experience and enlisted some help to make this video while I knew people were still watching me on the internet.
This video is the result of a Twitter interaction with the Iowa Lottery. I won the Powerball and they invited me to have a press conference. I said I would come if I could make a blog post out of it. The results were a good time had by all. And I still have the check.
Several years ago, I won some money with a Powerball ticket. After I tweeted my lament at not receiving a big check, the lottery officials invited me down to their offices to receive my winnings in rock star fashion. I made a blog post about it and we all had a little fun.
Take a throwback ride in Kathy's production time machine and see highlights from her classic production reels.
Animated and edited by Kathy.
Selected commercials written, produced, shot and edited by Kathy while a commercial producer with KSNT-27 (NBC affiliate, Topeka, KS). This is where Kathy learned that many things can be done with few resources. You just need to know who your audience is and keep your message focused.
Sometimes Kathy gets to do a little acting in front of the camera. These are a few of those times. You can always book her for this kind of work as well.
48 Hour Film Project with Team Guerillas in the Midst.
48 Hour Film Project with Team A Sense of Urgency.
Kathy won Des Moines 48hfp's Best Actress recognition for this role.
48 Hour Film Project with Team A Sense of Urgency.
The team won Des Moines 48hfp's Best Acting recognition for this role.
48 Hour Film Project with Team A Sense of Urgency.
Share This Media is an Iowa Certified Targeted Small Business